D-tech bar

As part of a student project, I designed a secret bar for the Dyson brand, located in Azrieli Mall, Tel Aviv. The entire design concept is based on Dyson's unique brand language and reflects the brand's values – innovation, precision, and advanced technology.

Access to the bar is through the Dyson store display, creating a unique and immersive experience. Entry is limited to Dyson customers and high-tech professionals from nearby offices.

The bar offers branded cocktails, which can be ordered through a customized app, strengthening the connection to Dyson’s world of innovation and making the experience distinctive, interactive, and exciting.